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LADA is a brand of cars manufactured by the Russian car manufacturer AvtoVAZ based in Tolyatti, Samara Oblast. "Lada" was originally the export brand for models sold under the "Zhiguli" name in the domestic Soviet market after June 1970. Lada cars became popular in Russia and Eastern Europe during the 1970s and 1980s, particularly in former Eastern bloc countries.
The Lada logo depicts a shallow-draft river sailing ship (a form of Viking longship) - a lad'ya.
Lada made its name in Western Europe selling large volumes of the Fiat 124-based VAZ-2101 and its many derivatives as an economy car during the 1980s. The common Lada sedan and estate, sometimes known as the "Classic" in the West (VAZ 2104/2105/2107 were known as Signet in Canada, Riva in the UK, and Nova in Germany), was based on the 1966 Fiat 124 sedan.
The keys to its success were: competitive price, reliability, simple DIY-friendly mechanics and unpretentious functionality. The car was built under licence in several other countries. Competitive pricing and ease of service made Ladas common as police cars, taxis and a range of public service and civil defence vehicles in many parts of Europe, Africa and the Caribbean.
Exported worldwide in the 1980s and 1990s, Lada was a big foreign currency earner for the hard-pressed Soviet Union and was used in barter arrangements in some countries. For example, Coca-Cola traded its drinks in exchange for Lada cars which were then shipped to the United Kingdom and sold. Over 60% of production was exported, mainly to Western countries (the US was the only large market not to have imported Ladas).
Besides the CIS countries, such as Ukraine, Moldova, Belarus, Armenia, Azerbaijan, Kazakhstan, Uzbekistan or Turkmenistan, Lada is currently represented in Estonia, Latvia, Turkey, Romania, Bulgaria, Serbia, Macedonia, Greece, Bosnia Herzegovina, the Czech Republic, Slovakia, Hungary, Austria, Germany, France, Belgium, Italy, Switzerland, and Lebanon. In most of these, the models marketed are mainly the Niva, the Kalina and the Priora, with some also receiving the Granta and the Largus. - Source : MediaWiki
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